I'm a freelance photographer based in Turin, Italy. While my professional career is mostly centred on wedding photography at the moment, my true passions are reportage  and photojournalism, street and travel photography.

Born in 1990 in Turin, I've been quite in love with photography ever since when I was a few years old or so, and my parents first put a camera in my hands. What I like the most is getting in touch with different people, environments and cultures through photography. I have a Master Degree in foreign languages, I studied English, French and Chinese.

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• Why should they pay any attention? Have you established your credibility? If not, there’s a great way to do so.

• Who is it by? You’d be amazed how many websites I see where it’s not clear who the photographer is, or where they’re located.

• What’s in it for them? How will the prospect benefit from working with you instead of your local competition?

• What’s the site about? This isn’t such a great problem with photography websites, but it’s worth restating the types of photography you offer, your services and products.

• Why should they care? This is all about making an emotional connection with the prospect, and showing them how much you care about their needs and desires.

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This portrait was shot by my fellow photographer and dear friend Ludovica Lanzafami